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Can upselling help build long term relationship with customers?

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Question added by padmakumar pathiyil , Marketing Consultant , Management Consultancy
Date Posted: 2014/11/05
Subhranshu Ganguly
by Subhranshu Ganguly , Quality Analyst. , WIPRO

In the call center industry the client tries to fince the expence of customer service through sales revenue but not at the cost of the customer turning detractor. After the customers issue is resolved the rep may pitch for a product that would enhance the cusomers experiance. And it does help in creating brand promoters.

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