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<p>In sales profession, you may often need to make different offers to different customers depending on the situation. But customers talk to each other more often than you think. Different offers may disturb your relationship with customers. How can you avoid that?</p>
Best way to avoid it is by having an uniform price for the products and you can very well offer quantity discount. This may sometimes encourage the other prospect to place more orders in order to avail the quantity discount. You normally offer more discount only to the customers who gives you more orders otherwise all customers are same to you.
Why would you offer different prices for different customers for the same product or service?
What kind of situations that depends on?
And yes, the best way to avoid that and Lawsuits is to have a fixed price unless you have promotions going on and holidays deals.
Thank you,
Wafa
Close the swinging doors and avoid price divergencies policy !
Only calculated and well justified discounts would has a business sence.
By avoiding undue variations and unfair policies and practices--it is business concept that minor variations in quoting prevails.
Document the agreements as far as possible in Time and with perfect and precise communication.
Be flexible when there is a provision or scope.
AGREED WITH MR. PADMAKUMAR & MR. KRISHNA...................
The best thing is to have a uniform price to all. Then there are the customers whom you want to give a special offer to for one reason or another, for those ones you can give a special deduction on the total offer and explain why you're giving the discount. You can also give some extra services or benefits for free. Things like that make customers realize that they are getting the special price for example because they are an old customer or because they bought a total purchases that amounted to a certain figure or ...... So you will never face the situation where customers claim that you are selling the same product or service for different prices.
Discussion between customers is a healthy thing but if it's disturbing organization's relation with it's customers then organization has to give value and satisfaction to it's customers. This can be done by the market survey team. Market survey team will keep checking the prices, offers and promotions with competitors, they will then update the marketing team. In order to remain ahead, organization has to offer more value to the customers in terms of lowering price or to offer freebies. USPs are always there like for Sharaf DG, we are offering Best Price Guarantee, Brand Promise, Extended Replacement Warranty. This is how you can avoid disturbance in the relations with your customers whereas they will still talk to each other however in a positive way by referring more and more customers to your organization.
Have Fixed pricing. It is intended to attract more customers and clients because it offers them assurances. Fixed pricing is also consistent, so customers get used to your pricing and you have less risk of offending them by fluctuating prices over time.
Sir, like any family : For a father - Son or daughter in today's world is the same .
Same way all customers are the same -whether big or small - for a marketing in charge . But, for the benefit of the company -he/she has to keep sometimes difference in prices ( depending on offtake / payments/regular off takes that is projections/market study report & so on) . Which i surely agree with everyone that , should be avoided . At the end of the day the marketing person gets bad in the eyes of his/her customer being the face of the company /organization -replying to each customer for no rhyme or reason .
Clear policies, Clear price structure, and strong CRM will lead to effective communication among customers.
Agree with the answer given by padmakumar pathiyil
