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What are the outcomes targeted for a first meeting with a qualified lead?

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Question added by Nasser Khan , manager , Godrej Group
Date Posted: 2013/07/01
Deleted user
by Deleted user

Thank you for inviting me to answer the question Nasser.
Since the lead is already qualified- you have established the point that your products/services are of interest to them, and there is scope to do business.
At the meeting, you would first need to discover more about the company- gather all the information you can.
Then, introduce your products/services as a solution/benefit to them.
Handle any objections that may arise, and close the meeting with a commitment from them.
In short, at the end of the meeting- you must (a) Have complete knowledge about the company (b) Establish that doing business is mutually rewarding (c) Get a commitment in terms of timeline (d) Agree on the next steps and (e) Always have a follow up action whether an email, phone call or a meeting.

Amr Ghanem
by Amr Ghanem , Sales Manager , PROART Consulting


1- Introduce my company .
2- what we can do and our reference list .
2- Get an overall sense of buyer's business
4- Collaborate to understand buyer's needs (most of meeting)

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