WHAT IS "BUSINESS FORMAT" FRANCHISING?

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Business Development

Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2014/11/08

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by Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

The franchisee is licensed to use the franchisor’s products and trademark. The franchisee is also trained by the franchisor in the business model and format including selling, marketing, personnel procedures, inventory, and more.

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