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"People only buy from someone they like." True?

Marketing Management Marketing Mix Marketing Strategy Marketing Business Development
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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2014/11/09
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Imran Basha
by Imran Basha , Account Manager , Redington Kuwait Computer Distribution Co

It is true in some environment because they find the source very genuine and trust worthy and have better comfort zone. 

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