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Product customization:
For the majority of industrial companies, customizing products and services is among the most critical means to deliver true customer value and achieve superior competitive advantage.The challenge is not to customize products and services in itself - but to do it in a profitable way.
The implementation of a product configuration system is among the most powerful ways of achieving this in practice, offering a reduction of the lead time for products and quotations.It also achieves faster and more qualified responses to customer inquiries, fewer transfers of responsibility and fewer specification mistakes, a reduction of the resources spent for the specification of customized products, and the possibility of optimizing the products according to customer demands.
Some Giant companies may request for Corporate gifts of specific choice with all designs and patterns, including the packaging etc, to exclusively project their brand from well reputed manufactures of regular products say for example :Writing pens in a special pack. They will get very competitive price on account of bulk orders apart from customization according to their requirements.
When a product is posted for sale, the Seller has the option to allow buyers to customize the product or not. This parameter must be set at the time of posting and cannot be changed afterward. Leaving the product open to customization will allow customers to change the design content of the item (for their own purchase).
