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Is it true that only target marketing is the effective way to optimize marketing resources?

Marketing Consultancy International Business Sales Business Development
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Question added by padmakumar pathiyil , Marketing Consultant , Management Consultancy
Date Posted: 2014/11/11
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Muhammad Usman Tariq
by Muhammad Usman Tariq , Visiting Faculty , National University of Science and Technology

There are different ways of marketing, the direct marketing is linked with the targeted marketing but it is is not effective due to limitations of the number of people who will see the ads. Marketing should be done in broad way. After all, internet is not always right.

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