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Enterprise resource planning (ERP) is a business management software—usually a suite of integrated applications—that a company can use to collect, store, manage and interpret data from many business activities, including:
Product planning,
costManufacturing
or service delivery,
Marketing and salesInventory management
Shipping and payment.
ROI would be return on investment on the marketing cost. CRM would be a part of enterprise resorurce pllanning that would be looking after the key resource for a co the customers. If the co has a strong crm the roi for the marketing dept would be high which would help in reaching the targets for Enterprise resource planning.
