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Generally speaking (regardless of the nature of business). One can opt a few or more of them that suits the nature of the business:
Social media marketing (Facebook etc)
Outdoor advertising (Billboards & banners)
Radio
Television (Both cable & broadcast)
News paper
Magazines
Direct mailing
Yellow pages
Pamphlets
Brochures
word of mouth
& Promotions
No stream of marketing is cost effective nor it is costly.
This always depends on the nature of business and the size of the organization and its market presence and financial resources available
It depends on many factors like your business, your target market and much more even cultural factors.
But in general, promotional products are the most cost-effective way of advertising. Of course word of mouth is the cheapest, but it usually remains limited to existing customers and their networks.
on social networking sites such as linkedin, facebook, etc
Advertising and Marketing on Internet.
It includes, website, e-mail marketing and social media platforms.
Word of mouth.
Its completely depends on the products and situation.
I agree with the answers given By : Mr. Ibrahim hussein Mayaleh and Mr. Vinod Jetley.
It Should be word of mouth & referrals is the most cheapest and effective but it want do the full coverage for the business..
Online/ Digital marketing can be very cost effective and quick.
The cost effectiveness of the medium of advertising totally depends on the market segment. Target audience,your product, frequency, coverage, and so many other factors. Without considering the factors it is impossible to arrive at the effectiveness of the medium of advertising.
