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How does your content marketing strategy impact your company’s overall business vision?

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Question added by Saqib Saeed , Marketing Coordinator , AL BOOM MARINE
Date Posted: 2014/11/13
Muhammad Saghir Hashmi
by Muhammad Saghir Hashmi , Incharge Inventory and Procurement , National Logistics Cell

Most senior marketers aren’t aware of the wasted efforts their company may be dishing out on a daily basis. To truly get an understanding of what’s working and what is failing when it comes to your content marketing, you need to engage with every piece of content your company creates and distributes… at least until you can set a clear benchmark for the direction your content should be taking.

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