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What is retention rate?

Financial Sales Accounting Analysis
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Question added by Muhammad Afaq , SENIOR FINANCIAL ACCOUNTANT , United Eddy Company (United Yousef M. Naghi Group)
Date Posted: 2013/07/01
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Lesley Anne Tampoc
by Lesley Anne Tampoc , Teaching and Learning Assistant , Brighton College Al Ain

"Retention rate is the ratio of the number of retained customers to the number at risk. RETENTION RATE is often used by different fields may it be education,sales, marketing etc. this is a positive outcome for overall outcome of a certain field or company.

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