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<p>sometimes we go a broken identity somehow inside the advertising campaigns, do you have examples or concern about that?</p>
When you put your Visual Identity Standards; you never assume all expansions of visual identity through media. i have some examples but i can not tell all !!??
can you explain more Ahmed?
it's the matter of perception & form of any visual identity which break it or creatively spread it throughout your campaign. A good visual identity never breaks apart it remains the same always on all media.
