What are the top two or three things that we do well from a product release and marketing perspective?

1. Brand awareness
2. New product range awareness
3. Reincorporation of why people choose us over other brands

Good Evening,

Thanks for giving me the privilege to response to this marketing perspective question.

I truly believe that before a Product Release & as per the marketing perspective, the most important phase is the market research that needs to be well in practice before proceeding to these phases.

Have a look at some of the points that I think the best way to look in to these aspects and to do well before product release:

a) USP (Unique Selling Point) let suppose if the entrepreneur is going to soon launch some B2B portal, he/she really needs to do some very deep creative market research to make their product as per USP point. This will be the first journey towards their product success.

b) Focusing continuously for the Product Improvement Areas.

c) Customer is always right, but if you have almost the right strategies and working on the Customer Centricity then really don't need to be worry for the product failure and keep focusing on the customer feedback and to work according to that.

d) Last but not the least, DON'T SELL ICE IN THE HIMALAYAS 

1. After product release, the company should be ready for the fast growth.

2. To see to that the product does not fall short of the claims

3. To prepare a substantial consumer education as a new product category needs it.

1. Matching product capabilities to market needs
2. Position the product in right way
3. Set clear launch goals
4. Power the leverage i.e the use of a small investment to gain a very high return 
5. Priming the pump i.e defining activities that will build excitement and create demand for the product. Secrecy of the products certain characteristics could be an example.   
6. Timing the launch

Thank you for the invitation

With previous answers

Tailor your Marketing  Strategy as per the Need of the Market and Customize your Product as per the need of the customer.

FAME FOR OUR NAME.

CUSTOMER ATTENTION--COMPETITORS TOO.

MARKET CONFIDENCE.

2 things for every product1. Ensure Quality,2. Customer services 

create, communicate and deliver the value

1. Product : Product should ensure quality and utility for value

2.Company: Only a well established company can utilize a sound infrastructure.

3.Brand: Only a brand equity registered in the mind of the customers' can place it on top

Expansion, Profitabilty and Brand recognition.