by
Asif Lateef , Group Manager Online and Web Services , Geo Television Network
According to my experience the key factors affecting Digital Marketing strategy are more than you have asked for. However, the top6 that I consider the storm bringer are given below:
Your knowledge about your target market
Pipeline Analysis
Content is King - Appealing visuals
Sensible use of Social Media - # Tag Campaigns
Make the best of Mobile reach - Email campaigns - Advertising via apps