Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

What is the relation between "Mass Marketing" and "Advertising"?

user-image
Question added by Kariman Alsayed , Unit Manager - Members Relationship , SmartMed Private Medical Services
Date Posted: 2014/11/19
Alok Kumar Alok
by Alok Kumar Alok , Plant Head , Premier Industries

Mass Mktg. is undifferentiated marketing which may seek Advt. as a tool.

Advt. is independent to Mass Mktg. It may focus on a particular product segment.  

Deleted user
by Deleted user

In mass marketing, firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy where as in advertising the communication is relayed from companies to persuade an audience to purchase their products !!!

More Questions Like This