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How much product you have in your store or How much the supplier will be able to provide you. We have to make a strategy based on the Sales budget.
Following are some crucial steps which need to be taken in account before creating a marketing strategy:
Full knowledge of the product and the country in which the product will be sold
(i) Product Knowledge ;
(ii) Market / Competitors Knowledge ;
(iii) Target Customer Knowledge / Behavior Study ;
(iv) Plant Knowledge -Who's Product has to be Marketed ;
(v) Team Knowledge -Of Who's Product has to be Marketed - Back End Support team & its knowledge - is very much essential - Production / R&D / QC ;
(vi) Area Of Market where focus has to be done ;
(vii) Price Which It has to be Targeted On .
Knowledge about market behavior and targeted customers.