What's the role of public relations in the conduct of election campaigns?

Public Relations (PR) has a major role to play in election campaigns or electioneering. Since electioneering is aimed at reaching out to voters and convince them to vote for the party and its candidates, PR is one of the major means to attract the voters or constituents. Sustained and scientifically and research based advertising campaigns are another communications tactic to reach out. In all cases, PR and advertising campaigns is sourced out to professional PR and advertising firms.

Public relations plays an integral role in every Election campaign of the world. No campaign can be successful without having good public relations.