Register now or log in to join your professional community.
The answer to this question is contextual to the type of organisation/brand you have and the type of marketing campaigns you plan to use.
A simple way to plan for1 quarter is as follows :
1. Use your current sales to forecast next4 months sales.
2. Now sketch the expense of marketing campaign you plan to launch for the next4 months.
Marketing expense/ foretasted sale = extra expense per $ earned (Lets say X)
Add this amount as an extra markup.
Ex:
Sale forecast for4 months : $1000
Marketing campaign expense : $200
Extra expense per $ earned =200/1000 = $0.2
Cost of my SKU =10
Additional markup =0.2 x10 = $2
New Selling Price = $12
Hope this helps!
