‐ ‐ ‐ referred to as zero segmentation.? (a) Mass marketing (b) Niche marketing (c) Differentiated marketing (d)Market targeting.

It is (A) Mass marketing

A

I CAN,T UNDERSTAND IT MR. KRISHNA........... AM OLD TIMES GRADUATE , MAY BE A GENERATION GAP ?  ................... ANY WAY WHAT I KNOW ABOUT ZERO IS THAT ANY THING COMES NEAR ZERO BECOMES A BIG ZERO,,,,,,,,,,,, THERE IS NO BIG OR SMALL ZERO,,, IT IS ALWAYS ZERO,,,,, WITH ZERO , WE ARE ZERO ................  ZERO IS NOTHING BUT EVERY THING REVOLVES AROUND ZERO........... I THINK THAT IS ENOUGH FOR THE DAY................ HAVE SOME TIME FUN AND SMILE,,,, LOLZ 

(Zero)It's about why & how ...So I think ....Given All.

I am not sure but i think it is Mass Marketing.

It should be MASS MARKETING  as this approach considers all people as a bunch

In mass marketing  there is no segmentaion.

• You penetrate the whole market at a time.
• You try to target all the segments
• There is no nitch untouched.
• Yes this is an old concept.
• A company with a strategy to first select its segment market and then concentrate its efforts on that segment.
• Mass market is only practiced inproducts that has acceptance accross classes like electricity, watrer suple , basic telephone/.
• A Govt utility co like electricity supply co can go for mass marketing.

Its Mass marketing according to the book of Mr.Philip Kotler (Principles of Marketing)