What do you mean by "comparative advertising"? What purpose does it serve? How the impact will be?

WHEN YOU MAKE COMPARISON WITH ONE / MORE PRODUCTS TO ESTABLISH YOUR PRODUCT BENEFITS OVER OTHERS,,,,,,,,,,,,, GOOD DAY

Comparisons between same segment’s products…

Purpose : One step ahead from competitor .

Impact : Positive mentality for the specified brand.

This type of advertising helps the Manufacturer to define it USP easily to it target audience. Because in this kind of advertising we compare our product with competitors product.

Ariel AD - Comparative Advertising

A marketing strategy in which a company shows how its product or service is superior to that of its competitors by comparing the benefits and costs within the advertisement itself. A comparative advertising campaign may involve printing a side-by-side comparison of the features of a company's products next to those of its competitor.

Comparative advertising, as a special form of advertising that compares the products or services of one undertaking with those of another, or with those of other competitors. All comparative advertising is designed to highlight the advantages of the goods or services offered by the advertiser as compared to those of a competitor. In order to achieve this objective, the message of the advertisement must necessarily underline the differences between the goods or services compared by describing their main characteristics. Based on this information, consumers may make informed and therefore efficient choices. 

Promotional technique in which an advertiser claims the superiority of its product over competing product or products by direct or indirect comparison. 

Thanks Krishna !

 This type of advertising intends to influence consumer behavior by comparing the features of the advertiser's product with that of the competitor's product.

Comparative claims  may explicitly name a competitor or implicitly refer to him. They may emphasize the similarities  or the differences between the products.The aim behind this concept is to allow honest  comparison of the factors of one trader’s products with those of another; such a comparison will inevitably involve the use of the trade marks associated with the products in question. In the absence of provisions controlling this, such use could constitute trade mark infringement.

I echo with Mr. Zafar