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The first thing you should do is to take a long hard look at yourself, before if you are proactive in nature or even after recieving negative feedback. The things that you will hardly ever find out about yourself mostly come from negative feed back. Those are our blindspots where we can never see and these are our weaknesses which negative feed back can reveal. The problem comes when you are dealing with Prejudice which is negative feedback just for the sake of negative feedback. I say you always take it with a smile. Thats the best answer you can give. You can waste most of your energy trying to "Respond" to prejudice and it will never be enough. There will be people who envy you and there will be people who are jealous. You yourself must be the judge which one to learn from and which ones to just accept with a smile and move on.
firstly, apologize on the organization's behalf to the user and compensate them for their bad experience in some way. for eg, a retail store could offer a discount or freebie. secondly, use the negative feedback to improve your process/product
Listen, be polite, apologize, thanks them and wish them well