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I think the main act to be done from my side is advertisement and launching a good campaign to draw customer attention
As I am making profit, I will try to use my USP to do a comparative Advertisement campaign and use lot of promotion strategies as and when needed.
Thanks for the invitation
Good question
Must attention to quality and the right price with after-sales services in the target markets
Because the consumer is all i care about and is the Profit and real
investment for my company & my work area in the long term for sure
customer is the profit and future investment of the organisation or company's
Analyse affect on your business based on the competitor activity.
Just because your competitor is selling in "Loss" its not advisable to you too sell in "Loss".
If you see from customer point of view.. 'Why this brand is giving so high discounts... Is it damaged, is it near expiry or any issue"... Customer's not always prefer such products "The element of doubt always prevails". Trust me, big players irrespective of the market situation will never do "Loss" business. It's usually new entrants or due to "Real Issue" with the product they indulge in this tactic.
Even if this situation, be sure the regular supply of your products, the distribution is intact.
You can also take calculated risks (If there is an direct impact of such activity) of bringing attractive promotions with innovative advertisements or attractive BTL Activity etc thus the counter should be calculated & worked on rather than random or spontaneous.
I will analyze why,
To drive somebody out of business.
In need to liquidate,
Going out of business.
Got to complain to the main supplier.
If it's with loss probably I will buy.
He won't be able to do that for a longtime.
will do nothing, wait till stock finishes and monitor this kind of activities for the future
