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Referential buying is the biggest challange for a newly launched product. Which marketing tool can give quick sustainance to the product?and why?

Marketing Mix Modeling Marketing Strategy Marketing B2B Marketing B2C marketing
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Question added by Mohammad Imran Abidi , marketing manager , AW Rostamani Group
Date Posted: 2014/11/29
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Vivek Narsinghani
by Vivek Narsinghani , Vertical Business Manager , ELI Research

Creating and spreading customer testimonials with positive word of mouth will surely have an impact on the buying behavior. It will add credence to the product and generate trust and confidence in consumer purchase. Not forgetting to highlight the product features and its benefits to the consumers. 

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