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Avoid market shares & sales; how do you measure the success of your brand?

Marketing Management Marketing B2B Marketing Brand Equity Brand Management
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Question added by Ahmed Zawawi , business consultant , confidential
Date Posted: 2014/12/04
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Yahya Bah
by Yahya Bah , Principal & Marketing Consultant , International Community

The Inter-brand model could be used to determine the strength and status of the brand in the market using leadership, stability, geographical spread, profit trend. support and protection as performance indicators.

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

Brand Recognition.

Ahmed Mostafa
by Ahmed Mostafa , Digital Marketing Manager , Digital Gate

1. Talking to People2. Asking for Feedback3. Tracking Events4. Checking Your Conversion Rates5. Tracking Leads6. Seeing Company Growth7. Using Fresh Web Explorer8. Seeing Strangers Recognize Your Logo9. Using Google Analytics10. Being Recognized

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