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As a marketer, Have you presented compelling reasons why the target audience should respond now, rather than later?

<p><span style="text-align:justify;">And have you told them what will happen if they do not respond immediately?</span></p>

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Question added by Deleted user
Date Posted: 2014/12/04
Muhammad Adeel
by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

Yes and these marketing techniques include public relations, trade and consumer promotions, point-of-sale materials, editorial, publicity and sales literature. 

A marketing strategy is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear objectives. A number of techniques will then be employed to make sure that the marketing plan is effectively delivered.

Advertising, promotion, packaging and branding are important marketing tools which are used to make products and services more desirable and hence increase sales and profits by compelling the audience to react immediately. 

lamia  alaubaidi
by lamia alaubaidi , Marketing Manager , Vanguard Management Consultants

Do u need them to respond NOW, so, kill the reasons that make them delay. also chose the right time for ur service or product launching to fit with their ultimate potential response.

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

For the Price attractions and stock reasons--these types of compulsions are friendly in nature and being their well wishers always.

padmakumar pathiyil
by padmakumar pathiyil , Marketing Consultant , Management Consultancy

Of course Yes. Any marketer wants their prospect or the targeted audience to respond at the earliest.I normally do it at the time of Government Budget. I tell the prospect to buy it now to avail the price benefit which may not be possible for tomorrow.

PRADEEP MEHRA
by PRADEEP MEHRA , CEO , Angel international Inc.

Thank you for addressing your question to me. It is a very interesting question particularly since every marketer aspires for a spontaneous response from the target audience. Incidentally I have a different opinion. I have learnt to believe in PULL STRATEGY rather than PUSH STRATEGY . Nothing sells out of desperation and over my over30years of experience I never got response sitting hand on hand and pushing customers to buy. I learnt over the years that if target audience is not responding then the fault is in my strategy. I have to make efforts to correct that rather than expressing desperation, the results fall in place after corrections in strategy only. This is my personal experience and opinion without any offence to other experts as all of us work in different markets and with different product profiles.

Sidvin Shetty
by Sidvin Shetty , Trade Marketing Executive , Al Khayyat Investments

Yes, definitely. In order to sustain 'Existing customer base' & along with 'attracting new customer's to our base' we ensure all activities starting from Product packaging to end consumption & try to be the part of the experience thus able to keep the customer's satisfied & able to attract new customer's simultaneously.  

Shahan Khan
by Shahan Khan , Officer GSP , WWF-Pakistan (Corporate Relations)

I totally agree with Mr.Adeel

emad shokr
by emad shokr , bussines developmebt manager , IMSS Company

First, because there is someone else waiting your failure ,to respond and take your place. Second will cost lags in response losses more to convince him. Third is also loses ,profits that you reaped if the response was quick

Sami AlGhaberi
by Sami AlGhaberi , Software Developer , Cubic-IT

A marketing research that address state the need for lower prices for example would be very resoanable answer that the target audience will respond now if we offer a lower prices

Sidrah Nadeem
by Sidrah Nadeem , Global Marketing Manager , Hill & Knowlton

If you can't market your 'summer season clothing line' well in advance of summer season, you miss the opportunity to make great sales. Timing is crucial.

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