Macro environment is basically referred to the area of external business operations of a particular organization.

The conditions that exist in the economy as a whole, rather than in a particular sector or region. In general, the macro environment will include trends in gross domestic product (GDP), inflation, employment, spending, and monetary and fiscal policy. The macro environment is closely linked to the general business cycle, as opposed to the performance of an individual business sector.

Macro environment is basically referred to the area of external business operations of a particular organization. The components of a macro environment have to be well analyzed before planning the course of marketing programmes as it affects the very performance of a product or an organization. All the factors affecting the performance of a firm in the macro environment are referred to as the components which could be economic, demographic, technological, natural, social ,cultural, legal and political.

Thanks for the invitation

Good question

Agreed with both answers given by

Mr.:Jetley & Mr.:Al yazouri as well too

This is not a question, but a statement. And that statement is inaccurate as written. The macro environment for any business is the same, and is dependent upon specific industry forces as well. The macro environment refers to external societal trends that affect the company's ability to serve its customers.

1.The major external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies.These factors include the economic factors;demographics;legal, political, and social conditions;technological changes;and natural forces.

2.Specific examples of macro environment influences include competitors, changes in interest rates, changes in cultural tastes, disastrous weather, or government regulations

agree with Vinod Jetley  

1.Macro Environment 

• This environment includes eight head of systems:

1. cultural system: Includes social customs and values, and patterns of acceptable behavior and cultural institutions.

2. Political System consists of laws and regulations, political parties, and government services, and pressure groups and interests.

3. Economic System: The resources and methods of distribution, market structure, and pricing mechanisms, economic and legislation, and international business environment.

 

 

4. competitive system: domestic and international competition and global competition, and to address competitive information, and replacement

5. Technical System / Technology: Art and science of production, distribution and promotion, and automation, and workflow processes, and development of technical oversight, and the evolution of the industry.

6. workforce system: the availability of skilled and trained human resources, and the ability and capability to navigate, training and professional associations and trade unions.

7. consumers system: purchasing power and expectations, and desires, perceptions, and focuses purchasing decision.

8. physical environment system: climate and the availability of natural resources, and the characteristics of the land.