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The major participants in business buying process are
Agree with colleagues on the participants of the business buying process.
1. Agitator:
The person who raises the idea of buying at the beginning. In the example shown above, is one of the two children the role of instigator. And if the mother is said: "Ayod one of you get the candy?" Will be the instigator.
2. Consumer:
The person who uses the product or service; and the child is in the example shown at the top. But if you want to buy a network of computers mechanism in the company may become the consumer all the work team of the company.
3. influential:
Is a person or group of persons advice greatly affect the purchasing decision, in an example of buying candy, may be influential is the dentist. Is recommended that candy significantly damaging the teeth.
4. The owner of the money:
The person who owns the money, or free checks, and he has absolute freedom to say "no. We can not afford this expense."
5. The buyer:
The person who buys and pays money to get the product, in the areas of commercial transactions between companies, these are people who were checking contracts and examining the possibility of dealing with the long-term supplier.
6. Stakeholder:
The person or persons who do not have any influence on the purchase decision. But they want to purchase to take place.
And whenever the product is expensive, has increased the number of participants in the decision-making, and you must be designated and all of us working together with sales representatives, to make sure you affect them properly. The small things make a big difference, so you have to give the appropriate information. Appropriate person. For instance. The buyer does not care about the technical benefits of the product. But he cares about the status of your company in the market, the holders of care that much money to get great value for the money they pay.
Agree with Mohd Asif.
Decision making unit of a purcasing organization is knowns as buying center. It includes all the individuals and units which take part in the business decision-making process. The buying center contains all members of the organization who play any of five roles in the buying decision process.
Users - User are usually people withingside the organization that will make use of the product or service. Usually users trigger the buying suggestion and help in establishing product requirements.
Influcencers - Influencers are usually people who modify the buying decision. they frequently help in establishing specification and in addition provide info with regard to evaluating alternatives.
Buyers - Buyers are official experts to select the supplier and arrange terms of purchase. Buyers may assist in prdouct specification, but their major role is to select vendors and negotiation.
Deciders - Deciders are peoplewithingside the organization who have formal or informal authority to select or approve the final suppliers.
Gatekeeprs - Gatekeepers are people withingside the organization who control the flow of information to others.
Buyer--Seller--Intermediaries--Well wishers and inducers--facilitators--Tax sharing--External decision makers and regulatory.
Agree with the answers in detail.