"Marketing is both an “art” and a “science” there is constant tension  between the formulated side of marketing and the creative side" Please comment.

Hello Venkitraman 

Hope every thing is OK,

For me Marketing is a Science, Art and Sense

There is no contradiction between these elements, but are all integratedI do not feel the importance of research for which of these meanings is more better or more important, but i dwell on how to use them to achieve the success of my campaign.

Thank you

Marketing is simply speaking skills not a science, just a little training and anyone can do it but listening first,speaking perfect is the marketing skill. every one has different marketing skills, when time come any one can sell anything like in our life we sell, buy house cars items it is also a kind of marketing. It all depends on the wise words you chose. 

The answer is yes. Marketing is both - an art and a science. Enjoy this point and counter point about the art and science of marketing. Use the strengths of both arguments to better understand and improve your marketing. 

Marketing Science

Marketing is a science because marketing is about understanding and influencing behaviors. Psychology, the science of behaviors, studies how people react to certain stimuli in predictable ways. This is similar to Newton's' third law - cause and effect. For every marketing action there is a reaction. The science is in anticipating the reactions to your actions. 

Marketing Art

Marketing is an art because marketing is about appreciating the nuances of human behaviors. Beauty is in the eye of the beholder. Beauty is art. 

Marketing Science

Marketing is a science because marketing is about measuring and analyzing the numbers. How many prospects do you reach? How many people read your message? How many do you convert to buyers? How much do they spend? How many buy again? These are mathematical questions and answers and important to the success of your marketing. Math and accounting are important sciences to your business. 

Marketing Art

Marketing is art because marketing is about creating a demand for your product. Some of that demand is immediate and some of it is in the future. You can try to use science to predict the future part but you might pick a number based on art. There is always an unknown aspect that we attribute to art. 

Marketing Science

Marketing is a science because the most common question is "How much money should I spend on marketing?" The business owner and the accountants want the answer to this question. It's a good question but the more important question is, "What return can you expect from your marketing investment?" That's an important question and it is measurable like science. 

Marketing Art

Marketing is an art because there is the issue of branding which is difficult to measure. To generate a good return on your marketing investment requires a creative approach. That means that you need to apply the art of marketing. That is difficult to measure but it is necessary. 

Of course the argument of science versus art could go on. Is it art? Is it science? 

I believe that many marketers try to portray marketing as art when they can't measure their results. Hence they give up responsibility for their marketing programs. They suggest that marketing is all chance. Many self-declared branding experts talk about the art of branding and refuse to face the science of measurement. Don't be fooled by that hocus pocus. 

I believe that marketing is a science that should draw upon the art. Never let art dictate the direction of your marketing. Use science to determine major decisions and use the art for the nuances. 

Is marketing a science or art? I believe that it is both art and science. Most importantly the science should lead and measure; the art should inspire and create. 

That is the art and science of marketing. 

Yes correct, science as logic and analyses of the market. Art as your feeling and instinct of the market. Some times they contradict each other, so you have to make the right move. 

Agree with Mr.Labib's opinion.

Must be compatibility between creativity and what is permitted in the current period

Marketing is the mix between the Art and science, every single process is science shaped with the Art of how to do this process in efficient way 

Marketing is both an art and a science:

Identifying the customer's needs is science & creating an offer to satisfy his needs is art.

Pricing process is a science while positioning is an art.

Communication is a science whereas Adv. & promotion is an art.

Product placement is science and Selling is the art.

Thanks Krishna !

In my opinion we should follow up and take profit from the scientific side without discarding and neglecting the artistic one.