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Marketing is a creative, unique, unlimited, continuous process to get the goal & create new & new goals every day to create a win-win relationship between the company & the customer. Marketing is the BREATHING process of any organization.
Marketing process includes all the above mentioned options.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
It is all of the mentioned (D)
it is important to appreciate how exchange processes work. An exchange process is simply when an individual or an organisation decides to satisfy a need or want by offering some money or goods or services in exchange. It’s that simple, and you enter into exchange relationships all the time.
Exchange is the act of obtaining a desired object from someone by offering something in return.
For example you go into a restaurant and order your favourite meal. You eat the food and then you pay for it with your credit card. That’s a basic exchange relationship.
You use your Android or iPhone to download an app and you pay for it using PayPal. Again you have gone through and completed an exchange process.
You see a newspaper advertisement asking you to donate blood and you return a coupon to become a blood donor.
You watch the news on TV and listen to the views of a political candidate, and on polling day you vote for that person.
Can you think of any more examples of marketing as an exchange process?
Marketing managers attempt to engender a response from a marketing stimulus. This is the exchange process as it begins. Let’s remember that marketing extends further than goods or services. It could be that a government is trying to persuade its population to stop smoking, or speeding. So marketing is a series of actions and plans that are designed to recruit, retain and extend goods and services to a target audience. This is the basic exchange process in marketing.
The exchange process extends into relationship marketing. With relationship marketing we purposefully look at the long-term relationship with our target audience, and aim to grow our business. By delivering value to our customers we consistently nurture the relationship with customers.
Marketing as a process needs to be goal-oriented, social and content driven.
Goal-oriented
The best marketing strategies whether it is a crossmedia strategy, transmedia production or small startup campaign. Successful marketing campaigns work to achieve specific goals that are based on fixed budgets, applicable at specific points in time.
Social
Today's marketing campaigns need to be connected with online media, more specifically engagement using consumer technologies like Digital Signage and SoLoMo.
Content-oriented - "Content is King"
The younger generation today, hate being fed nonsense promotions slogans. They hate being forced to buy things without incentive and real meaning. The Millenials have thought the IT and marketing industry combo that you need to educate and create awareness. That is why content is the last but most important piece of the pie at this point in time. It is the reason why Big Data has become so crucial to businesses today and why IT and Marketing departments work together.
(d) All of these.
More precisely a social goal exchange program.
Thank you for all answers.
D - and in EXCHANGE procees must be jointly beneficial within a timeframe.
Thanks Krishna !
Although All of them are correct I pick up the goal oriented process!
