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A company that is customer service oriented for example would be customer driven. Every employee would understand how he/she was connected to the customer. The customer's needs are put ahead of the company need's in order to build long term relationships. Employees who hear a customer's problem are expected to own the problem. People who value being empowered and being the best would thrive in this environment. If you were a person who loved to learn (another value), you would be eager to hear what the customer wanted and then to learn how to provide it. The point is that what matters most to the employee is also critical to the companies business and the employer and employee are aligned.