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I need an effective explanation of market segmentation on real market base.

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Question added by احمد مهدي حسن حجازي , Governmental relation representative , GENERAL AUTHORITY FOR INVESTMENT
Date Posted: 2014/12/18
Sweeta Ishaque Chambers
by Sweeta Ishaque Chambers , Sr. Marketing Advisor , Henkel

Market segmentation is a logical approach of categorizing consumers on base of specific consuming habits i-e my current company supplies construction related equipment to contractors. According to my industry I categorize my consumers in two segments technologically active  (Generation Y) and technologically passive(Generation X) consumers.     

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