Register now or log in to join your professional community.
Growth Hacking is a modern Marketing techniique integrating Creative thinking, Technology, Innovative marketing ideas. Popularising their product at the lowest minimum cost and reaching the message beyond horizons-though the marketing side involves certain socio economic cultural problems. The success of one, generally induces their counterparts or followers to go through the same line some more innovative way. In my opinion it creates head-ache to the State(s), compared to the advantage received. Social medias are very much used.....
Growth and Hacking that can be interpreted in the general way
Very innovative startup marketing technique using all recourses and all means specially the cyber marketing.
Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It can be seen as part of the online marketing ecosystem, as in many cases growth hackers are simply good at using techniques such as search engine optimization, website analytics, content marketing and A/B testing which are already mainstream. Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. Growth hacking is particularly important for startups, as it allows for a "lean" launch that focuses on "growth first, budgets second." Facebook, Twitter, LinkedIn, AirBnB and Dropbox are all companies that use growth hacking techniques.
Growth Hackers are Innovative Marketeers who utilize lots of creativity analytical thinking thus to create maximum awareness with highest penetration & create trend based promo designs or ad's or Innovative methods mass engaging platform (Example: Whattsapp, Facebook etc) that has potential to be an 'Viral'.
It is cost effective measure where the Growth Hacker professional or marketer makes effective use of social media, SEO (Search Engine Optimization), Content Marketing with novel or Innovative methods thus to create interest & engage the masses into it.
Best examples as references of personalities are: Larry page (Founder of google), Jan Koum (Founder of Whattsapp), Arash Ferdowsi (One of the founders of Dropbox) :-)
Growth Hacking is a relatively new way to market startups using minimal cost and creative means. It is usually adopted by entrepreneurs and refers to a clever or non-traditional approach to increasing the growth rate/adoption of his or her product by "hacking" something together specifically for growth purposes. It has creativity and virality embedded into its core and the goal of every growth hacker is scalable and repeatable method for growth, using a pull strategy.
