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- Believe in it and show that with enthusiasm
- Focus on the benefits
- Address the right people
- Be smart, make it SMART
By explaining why certain things are necessary. They won't agree but with time will understand and feel free to ask questions about it
That's the job of a typical sales person..........
Show the functional and emotional benefit of implementing that idea. Give them a step by step guide for implementing the changes so that it doesn't look abrupt.
To make an unpopular idea, product or services popular to the prospect is the basic work of a sales man.
Make the decision only for the right cause. Popularize it only among the target audience by Demonstration, Visual Presentation, Contents and coverage in the form of a Popular news in a magazine that is well received by the target audience and other cost effective methods.
(Mobility card: For train travel, purchase essentials like milk and veg-meat, local conveyance payments of taxi fare--for all requirements within in specified areas with those who are participative members with a common clearing adjustment with a card that is rechargeable just like a mobile--it is going to be introduced by a company with project of Metro Rail in Kochi-Kerala-India-- The card is also proposed to be used in local buses by incorporating many features like auto refill from bank account in the event of the total balance go below a certain level--safety of use protection from many unforeseen events like many)
Agreed with the answers to colleagues
Focus on the positive aspects of the idea and explain why it will eventually benefit everybody. Ideas may be unpopular but their outcomes are often welcomed once people understand better what is being proposed.