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it creates awareness of the product.
images attract the eyes more than just a text.
helps the targeted market to know the existance of the product
An image is proved to be accessed60,000 times faster by the human mind than a text. Hence, I understand that creativity along visualization in a sales presentation is highly effective.
Secondly, creativity in showing numbers and statistics can allow the audience to recollect them better, giving then an idea of where exactly the change is required to be done.
A creative sales presenation is in itself a SWOT analysis of the business.