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What are the components of market research?

Market Planning Market Evaluation Marketing Research Project Management Business Development
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Question added by AHMED IMRUL KAYES , Senior Consultant , HR Bangladesh Ltd.
Date Posted: 2014/12/29
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Mohammed Tahar NAFAA
by Mohammed Tahar NAFAA , DIRECTOR OF STUDIES AND RESEARCH , NATIONAL INSTITUT OF GLOBAL STRATEGIES (INESG) ALGERIA

Market research needs to know:

  • the behavior of cusromer,
  • the major compatitors in the field of bisness
  • prospecting the eventual technologies and their évolution in the court and the midlle terme
  • been able to take the right décision geven by the surveys and the staff idees:

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