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Offer turn over discounts.
special incentives to sale executives.
Introduce some sort of promotions
When the market shares are decreasing, companies can not increase their capacity of production (push verses pull). You can only pull when their is inclined volatility in market shares. To offset sales, companies have to find organisational initiatives to manage cost. For example,
Decrease inventory at hand at all echelon level
Manage production from lean and Just in Time perspectives
Decrease shrinkage cost in the supply chain
Manage suppliers because every dollar companies safe from purchasing it's directly affecting cost
Adapt chasing production strategy where you are production is run to chase demand
Category management i.e market cannibalization
Increase Vendor Managed Inventory where POS is directly creating production schedules
Increase reverse marketing where companies are managing their supplies
Reduce warehouse costs in total cost of inventory (Holding and Carrying Cost)
Avoid push based strategies to manage total supply line cost
Increase cross docking efforts
Have someone learn about lean six sigma practices
Avoid opportunity cost and increase Lean manufacturing or distribution practices
