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The micro environment is also called the operating, competitive or task environment. It consists of sets of forces and conditions that originate with suppliers, distributors, customers, creditors, competitors, and shareholders, as well as trade unions, and the community in which the business operates. Factors in the micro environment are largely within the control of the managers.
This macro environment refers to the wide ranging economic, socio-cultural, political and legal, and technological forces that affect the organization and its operating environment. These forces originate beyond the firm’s operating situation. The macro environment is also called the external or remote environment. The macro environment presents threats and opportunities that are often difficult to grapple with.
macro environment, the situations or conditions that can effect an organization's performance and can not be controlled by its managers but guiding them for proper arrangement.those conditions or forces include;social,economic,political and legal influencing with demorafhy and tecnological forces.
micro environment:the conditions or forces with can be controlled by a company or organization managers and having full and final strenght to conrol it if they have learned the way of effective management.these forces include;competitors,customers,suppliers,trade union,intermedaries and general public.
Macro environment is to do with policies of govt, reserve bank and are external factors.
While micro environment is to do with internal factors in an industry like production, demand supply, etc.. Of course demand supply is again effected by macro economic factors.
Macro environment factors are uncontrollable external forces that affect how a business operates.
Political
Economic
Social
Technological
Environmental
Legal
Article http://www.wisegeek.org/what-are-macro-environment-factors.htm
Micro environment factors, are factors close to a business that have a direct impact on its business operations and success.
Customers
Employees
Suppliers
Shareholders
Media
Competitors
Article : http://www.learnmarketing.net/microenvironment.htm
