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Would you please discuss the pricing techniques applicable to FMCG products being launched in a highly competitive market?

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Question added by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date Posted: 2015/01/03
zafar abbas minhas
by zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

good one krishna................. YOU HAVE TO BE SURE ABOUT THE COMPETITION BEFORE ANY PRICING AND THE MARKETING STRATEGIES............. GOOD DAY

Mohamed Hendy
by Mohamed Hendy , Commercial director & Co- founder , The matchers

As per the situation we can use one of them:

 

1- Cost-based pricing

2- Value Pricing

3- Going-Rate Pricing

4- Auction-Type Pricing

حسام السداتى
by حسام السداتى , مدير تسويق , أكاديمية السادات للعلوم الإدارية

It is not possible that

Markets characterized by the difference in the multiple elements of the global private Alosolq

Everyone is special style market in pricing and other multi-component

Haseeb Khalid
by Haseeb Khalid , Sales and Promotion Manager. , Medi Urge

All pricing strategies differs on basic method of cost based or value based pricing. Mostly new launched brands use cost based strategy and gradually increase by creating awareness with value or quality.  if you dont want to enter market with low price , start campaign of buy one and get another in half or free. 

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

Mixed pricing.

Profit-maximizing firms randomize equilibrium prices to discourage undercutting.

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