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Thanks Alex, and I believe you should add ONE point: YOU are unique
Unique Products
Unique Services
Market Niche - Carve out an industry or two and become the most dominant player
Offer- money back guaranteed
Solve a Problem
Message of Value
Unique habit unique touch
Guarantee - Can you offer a guarantee
Customer Service
Against the competition
Clues to uncovering your difference What elements exist among your best clients?
Communicate the difference
Being innovative and more personal will make your business unique. Authenticity of your products and/or services will make a difference from the mainstream. Example: You're having a restaurant or any shop and you're only acquiring persons with disabilities as your employee. Your business is not discriminating these people. Instead, you are helping them financially as well as helping your customers understand that even persons with disabilities are worthy.
Marketing Promotion.
Life has basic necessities (as well know)
But a good business will pitch their products/services in way that it becomes a necessity (for example - mobile phones, internet, Bluetooth etc...all have become necessities)
My Service and the way I look at my valued customers make my business unique.
Provides the widest range of products in my industry.