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<h4>A. Existing Customers</h4> <h4>B. Prospects</h4> <h4>C. Ex-customers</h4>
I would start with the existing costumer and then the prospects and...
My order would be:
A. Existing Customers
B. Prospects
C. Ex-customers
(To Retain existing customers because the present price might have influenced them a lot, it would be better to start with them to retain their loyalty with you and also for the product--for the other you have an upper edge at the first instance of price reduction. The 'Bird' in Hand always better)
all must be contacted in order to get the sales. The ex-customers will love the discount and existing can get the promotion offer too.
BETTER TO START WITH EXISTING CUSTOMER
You must try options. I'd gone for three