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The parameters for conducting effective marketing plans are as follows:
Productivity audit: reviewing for profitability and cost effectiveness
Environment auidit: reviewing the Micro, Meso and Macro environment
Functional auidit: reviewing structural efficiency
Strategy audit: reviewing mission, vision, goals, objectives and values
Oorganisation audit: reviewing organisational operational efficiency
Ssystem audit: reviewing the marketing information system, the product development system, the planning and control systems
