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(Retailers / Power Retailers ) If Store Sales Team Is The Main Pillar Of The Company , Why Are They The Ones Who Receives Less Salary ?

How Does This  Effect The Employee And The Employer ? 

Please Shed Some Light On This Topic . Thank You .

 

 

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Question added by Malik Zain , Sales and Customer Service , Jumbo Electronics
Date Posted: 2015/01/15
Bushra Hussain
by Bushra Hussain , HR Lead and Associate Director Client Success , The Talent Enterprise

A main reason for this may be that retailers rely more heavily on their design and R&D teams to develop new products and designs for the customers on a daily basis. The Sales teams at several retail stores have a limited skill set that assists in achieving sales targets of companies, rather than contributing to its growth. However, in stores where the Sales teams have a more prominent role in the sales of products or services, then variable pay structures must be set in place to encourage and motivate the sales team to ensure increase in sales.

Vicente Marti
by Vicente Marti , General manager , General manager / Owner

I partially agree with Mr Bushra Hussain, but also do agree with the initial question.

Sales team must be well motivated and feel the responsibility of the role for the whole company project.

I like the variable pay structure based in various KPI and hard work but not only on sales figures.

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