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What is the most difficult part about multi-channel retailing?

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Question added by Yazan Ahmad , programmer , wysada
Date Posted: 2013/07/07
Mirza Farhan Baig
by Mirza Farhan Baig , Branch Incharge , Unikai & CO LLC

 The risk in a multi-channel strategy is that customers' information and profiles can become fragmented as they use a number of channels

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