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Thanks for the answer Mr. Vinod
Yes, it's an pattern of new Consumer Behavior, where consumer's due to explicit excess to all types of information are more informed thus while making the purchase they collect all the information of the products before actually buying it & these consumer's are not usually 'Product centric' or 'Loyal to any Brand' & keep looking for best options.
Thus, in order to tap this market, many brands especially newer brands have bought many types of packing, designs, shapes & sizes thus to stimulate the initial purchase. This, would give a consumer a fair idea about the products, it's benefits. quality & quantity information's etc
These type of consumer's are at the raise especially in growing economies or matured economies & usually tagged to 'Urban Younger Population'.
Thus, many companies especially in FMCG, Retail, Consumer Durable & semi-durable are increasing adopting this market changes.
Very well explained by you Mr. Shetty. Much appreciated.
I had no idea what experience crammers was until reading experts answers.
Great answers by Mr. Vinod and Mr. Sidvin.
Mr. Vinod wonderful answer
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Experience Crammers applies to description of a new consumer behavior. As consumption gets more temporary and transient, deconstructing products into shorter, easier to digest and affordable versions and makes it possible for consumers to collect even more experiences as often as possible.
