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What books can I read about cross selling techniques?

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Question added by dana tutunji , Architect , Helou Trading Co
Date Posted: 2013/07/07
bilal khan
by bilal khan , Sales Manager , AZ Consulting

Dear Dana You can read the below books most of which you can find on Amazon, they should help you out Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A.
Moore and Regis McKenna Cross-Selling Success: A Rainmaker's Guide to Professional Account Development by Ford Harding Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A.
Moore and Regis McKenna Selling For Dummies by Tom Hopkins Cross-Cultural Selling For Dummies by Michael Soon Lee, Ralph R.
Roberts and Joe Kraynak

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