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I think one of the most important marketing trends in2014 was the evolving new era in smart devices marketing and what I call (MICRO Marketing) referring to marketing using smart units & devices. Audience (consumers & clients) have witnessed a culture development recently, which is the culture of using internet & mob app to acquire thier demands, starting from taxi cabines hiring, to investing large amounts of money, and including the job search, booking & reservation, bank accounts administration, buying staff (clothes, books, gifts, ...etc). The region has welcomed new on-line products & services providers, like namshi.com souq.com and many others.
From my point of view it had a great exposure by using the internet channels for communications
2014 is gone and lies in the past, and there's no point discussing what actually the trends were, because it was visible to everyone of us :). So, let's concentrate on the future, i.e.2015, and here's what I think may be the major driving force; transparency will become the most important tool of marketing,agility marketing, marketing will shift from globalization to personalization, there will be a growing focus on Internal Communications, holding companies will start divesting assets, and more importently the economics of marketing in a digital world will challenge marketers !!!
Inspite of many strategies involved for effective marketing, I could see as:-
1. Heavy advertisement . (Budget has been tremendously increased for that).
2. Frequent offers and various promotions for all type of products/services.
3.0% interest scheme with credit cards has become biggest hit in the market.
Good question.
Based on my recent study of one blog of "Forbes" by Mr. Patrick Spenner had highlighted key trends in Marketing for2014.
There are about10 trends which are really unique & has got a great learning. Instead of me deriving points out of it, if any "Marketeer's" interested to polish their skill sets, kindly click the below:
Thanks for the invite
Not in my field of study
Everything depends
With a look optimistic for2015
Greetings
Marketing is evolving in a very large and even today there are mail marketing is by far the best types of marketing is the most important
And also roads and malls ads
Agreed to Mr. Ahmed Sharab
