Register now or log in to join your professional community.
-Staff members doing the cross selling should be fully trained and well equipped to be and able to deliver all the offered products in a satisfactory manner.
-There should be some synergy between products been sold of some sort in order to demonstrate to customers that they can produce or deliver the products better by exploiting this competitive advantage.
-All the products being sold should be highly competitive and marketable, so that clients would be easily tempted into wanting to buy the other products. You want to make the sale of one product flow smoothly into the sale of the next.
-By offering promotions of some sort to encourage customers to buy the product, maybe just for the first time. This is especially applicable where the price margins remain largely undisturbed.
