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I fully agree with you MR Ibrahim Mayaleh. thanks
The Empathy Map (in business context), is a kind of game where you draw6 sections around your customer and suggest questions for each section. These sections are:
- Think and Feel: what does the customer think this important for him?
- Hear: what does the customer hear from his direct environment?
- See: can the customer see the problems he is facing or his needs?
- Say and do: What does the customer say and do about his problems/needs?
- Pain: what are the customers fears, frustration, barriers and risks?
- Gain: what does the customer really want to achieve? Benefits, savings,...
When doing such an exercise, you will be able to
- make a better proposition of customer values
- design and develop products that meet customers' needs
- define the best ways to reach customers
- improve and develop excellent customer relations
Empathy Mapping helps us consider how other people are thinking and feeling.
An empathy map is a collaborative tool teams can use to customers. Much like a user persona, an empathy map can represent a group of users, such as gain a deeper insight into their a customer segment.
Sense of customer
And meet the desires
And its needs
For existing products: Improving your value proposition and adapting your products to the real need of your customers
For future products: It guides you in your choices of product management and enables you to focus on what matters for your customers
By focusing on your unsatisfied customers: you can understand the weaknesses of your product and offer them an accurate response
For your communication strategy: how you should reach your customers and what you should tell them
Empathy consists of two parts:
Keep in mind, while they are close cousins, empathy is not sympathy.
Jesse Prinz, Professor of Philosophy at the City University of New York, Graduate Center, writes, “… sympathy is a third-person emotional response, whereas empathy involves putting oneself in another person’s shoes.”
Sympathy is a toddler who offers his blanket to another toddler crying. Sympathy is a nurse flying to Haiti at her own expense to aid earthquake victims. Sympathy, as the dictionary puts it, “is sorrow or pity for another’s misfortune or suffering.”
Empathy, on the other hand, is knowing how it feels to be obsessive (like Jack in the opening story). It is knowing how it feels to worry about salespeople taking advantage of you. And it is knowing how it feels to have to tell your son — yet again — you have to miss a very important baseball game because of work.
The empathy map main objective is boosting communication and understanding of
customer requirements
Agreed to Mr. Divyesh Patel
Agreed...
Our imagination of how people will think and act. the major objectives of customer map is as mentioned by you which will enable the overall improvement in customer satisfaction by recognizing their true requirements and perception and require a honest approach from both sides.
Agree with all expert answers.
