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The Pareto Principle states that for many events , roughly80% of the effects come from20% of the causes e.g.80% profit comes from20% of customers or*0% of a company's sales come from20% of its products.
Pareto Principle's will help identify gain earned from20% customers and then company shall change it's current strategy's direction in their favour in a way so that company may come in position to earn more profit from these parties.