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Competition. Trying to market a new business while your competitor is already a well known establishment is hard and has its disadvantages. This is just one disadvantage and I will let the pros answer. Looking forward to hearing them as I face the same problem now with my current company.
There are first movers who are successful or at least viable right out of the gate. These are addressing a problem that you are having right now or who fill a gap left by other manufacturers
In business, economics, or marketing, first-mover advantage, or FMA, is the advantage gained by the initial ("first-moving") significant occupant of a market segment. It may be also referred to as Technological Leadership. This advantage may stem from the fact that the first entrant can gain control of resources that followers may not be able to match.
Sometimes, first-movers are rewarded with huge profit margins and a monopoly-like status. Other times, the first-mover is not able to capitalize on its advantage, leaving the opportunity for later entrants to compete effectively and efficiently versus the earlier entrants. These firms then may gain a second-mover advantage.
